Content for Your Philanthropic Organization

This is exciting (and maybe overwhelming)! Here are content options to consider based on common needs:

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• Attract Supporters: Content to clearly articulate the vision and mission of your organization--what makes it important, what is it doing, and how does it matter? Common formats include website, one-pagers or pamphlets, or regular article content.

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• Empower Staff: Content to support staff in supporting your organization--how do they get oriented and what are the expectations? Common formats include onboarding materials, organization guides and manuals, and presentations.

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• Showcase Impact: Content with substance to showcase the evidence your program has for impact--what is the result and who is benefiting?  Common formats include briefs, reports, and presentations.

Congratulations, beginning a new program is thrilling! Here are some content options to consider based on common needs:  

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• Attract Supporters: Suite of content that clearly articulates the vision and mission of your organization across media formats--is your message consistent and everywhere it needs to be? Consider a layered content strategy to develop content in multiple formats.

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• Attract Volunteers: Content to make your needs clear and make it clear or volunteers what comes next--what are the expectations, are there requirements? Common formats include overviews, articles, manuals, and presentations.

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• Get Funding: Rigorous content to help get your organization funding--is your grant material tailored, is it hooking the reviewer, and is it showcasing the value of your program? Common formats include funding application packages and specific sections for future reuse (with tailoring).

Managing and growing a program is a journey with ups and downs. Here are some content options to consider based on common needs:

• Community Collaboration: Content to help your organization build bonds and bridges with the surrounding community--what organizations are complimentary and what organizations can become supporters? Common formats include overviews, briefs, and presentations.

• Build Legitimacy: Content that is rigorous to elevate your organization in the eyes of the audiences important to you--does your organization's culture permeate your content and what facts are you providing? Common formats include reports, peer-reviewed articles, and funding applications.

• Grow Funding: Content to get your organization noticed and elevate the engagement with supporters--is your content growing your relationship with supporters and is your organization being noticed by sustaining sources of support? Common formats include relationship management guides, briefs, goals and needs presentations.​​

Success (maybe)! At this point you know that maintaining, let alone growing, a program requires constant effort. Here are some content options to consider based on common needs:  

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• Show Your Impact: Content that demonstrates the impact your organization had on the problem at hand--what does the program leave behind that matters and what are the dissemination mediums and outlets that matter? Common format is a final report.

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• Lessons Learned: Content that documents what your organization learned--what operations worked well and what needs to be revised for the next program? Common format is a lessons learned brief.

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• Build a Legacy: Content that summarizes the organization--hat was accomplished, were the goals met, and what's next? Common format is a summative evaluation.

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• Transition Assessment: Content that prepares your organization for what's next--does it keep going, change, or end? Common format is a transition plan.

  • On-demand Transformation Plan to chart a new future for your program in 20-days

Many opportunities to help your team create content that matters! This service is for you if you are a part of a program and you want to support your team. Here are some learning options to consider based on common needs:  

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• Touch-Up: If your team already has the content basics covered or needs support in a specific place, then this option is for your team.

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• Basic Writing: If your team is more mission focused than content focused, then this learning experience will get them what they need to cover the basic content needs in your organization.  

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• Advanced Writing: If your team already has strong writing skills, then this learning experience will elevate your skills to the next level

Tailor an immersive experience for you or your team to learn the why and how of making a program matter! This option is for you if you want a custom workshop for you or your team to grow your expertise. While individual learning sessions are customized, there are three basic options:  

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• Virtual, Short-form, Broad: How can I inspire my team to employ tactics that enhance program impact?

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• Long-Form, Specific: How can I revitalize our approach to specific parts of the program lifecycle? What processes can I use? How do I shift team dynamics? 

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• Ongoing: How can I keep the program focused on what matters? How do I tackle specific program risks and challenges?