How to Make the Most of Your Non-Profit’s Story
- makeitmatterprogra
- 2 hours ago
- 3 min read
Make sure others know what your non-profit does and why it matters. Here's how with 3 strategies.
Here's what you'll learn in this article:
How to make the most of your non-profit’s story each day.
3 strategies for using your non-profits story so your audiences know what you do and why it matters.
Additional services and resources to Make It Matter.
Share your non-profit’s story every chance you get for maximum impact.
Once you have a compelling story (why it matters) to convey what your non-profit does (the evidence), then you need to get it to your audience. You want your story to be shared in myriad touch points across your organization. A story that permeates throughout your organization will not only attract champions to engage, but it will also help you in day to day decision making.
Sharing your non-profit’s story is an accessible and practical way to grow your non-profit’s impact and attract the support that you need. Sharing your story is achievable with intentional effort. It does not require a brand new marketing budget.
Three strategies for intentionally sharing your non-profit’s story to get the impact you want for your organization.
Having a compelling story is only one part of achieving greater impact for your organization. Next you need to ensure that your non-profit’s story is shared at every opportunity to reach your audience.
Who are your primary and secondary audience?
For impact, you need your story to reach the right audience, not everyone. Ideally, your non-profit’s story includes a clear call to action about what your non-profit needs to to achieve its next priority. Who can help with that call to action? If you want to expand your volunteer program, then your primary audience is potential volunteers. If you want to increase donations from local businesses, then your primary audience is local businesses.
To avoid diluting the power of your story focus on a primary and secondary audience. As you achieve your priorities, then you can refine the call to action in your story for the next priority and modify the primary and secondary audience accordingly.
2. Find your touchpoints
Think about your organization’s day-to-day. Chart it out like following a route on a map. Where are all of the places your organization goes each day? These are your touch points. For example, if you have a physical building, note the arrival to the building as one touch point. Get as detailed as you like from parking to arriving at the door.
Map all the touch points you can think of. You’ll use these touch to intentionally prioritize where you can include your non-profit’s story.
3. Be intentional about how your share your story
You are clear about who your primary and secondary audiences are. You have mapped your typical daily touchpoints. To make the most of your non-profit’s story share it in all the touch points that reach your primary and secondary audiences. If you are looking for potential volunteers, then make sure you are sharing your organization’s story the moment they arrive at your building—is it special parking signage or a sign on the door? If you are targeting local businesses, then what greeting do they get if they call your organization or reach out via social media?
These details matter and can make the difference between a volunteer who shows up once and shows up for a life time.
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